Time left to Marmomacc
Exhibitors' Catalogue 2013

News

News

Semenzin (Veneto district): operative alliance with Veronafiere and Banks for international vision

Bookmark and Share

Alliances and Company Networks are vital tools

The “Save Italy” decree was followed by the so-called “Grow Italy” decree, while Parliament is now making ready to approve the liberalisation package finalised by the Government under Mario Monti. What does the natural stone and marble field think about these measures and what especially does it expect from the Government? Filiberto Semenzin, President of the Marble Services Centre in Volargne (Verona) and reference for the Veneto Marble and Stone District, one of the main areas of its kind in Italy, comments: “I perfectly understand that Italy's economic situation is extremely delicate and that all these measures - mostly cuts and taxation - are necessary but unfortunately those so far approved include nothing that may help our sector in one way or another. Actually, the introduction of the IMU real estate tax in place of ICI affects homes, with the indirect effect of depressing the construction market even further and consequently penalising our sector.” Nor does the overall picture seem to include measures intended to help re-launch the construction world. “In general, we are not seeing the attention to the system of small-medium companies that on the other hand I feel is necessary, since it has always been the core of the country's economy and in particular the economy of this area.” The credit topic is one of the main problems that Semenzin feels may cause the system to collapse: “Today, our companies are suffering from a major cash flow crisis caused by falling orders, late payments by public administration and private clients, with huge difficulties in meeting their undertakings. There is the risk of a domino effect that in turn will leave a pile of rubble in its wake. The banking world must bear this in mind and act to ensure oxygen for this economic system and keep it alive.”
But what can companies do to tackle the situation and focus on international markets, the only ones showing signs of recovery? “There are two roads that can be taken and they should more forwards in parallel," says Semenzin. "The first right now and the second in the future. The first is obviously to ensure oxygen to stay alive so that all possible tools should be fielded to support companies; the second concerns the re-organisation of our system and a re-organisation of the District. Today we must follow the road of alliances company networks with even more conviction. We must also simplify our system; it is simply no longer possible to continue with a model of micro-companies doing a bit of everything. Company network are precisely the tool that, although still little known, can nevertheless offer major opportunities.” The reference markets, according to Semenzin, are stil the traditional outlets for the District but these have also been joined by countries experiencing significant growth. “We will have to focus our business attention even more closely on India and China - yet these are also joined by Brazil and Russia," Semenzin concludes. "Unfortunately, reform of the ICE (Foreign Trade Board) is still on the high seas and this is why companies will have to organise things themselves and find a collaboration and work agreement with the banking system, which is already operative in these countries, and the Verona Exhibition Centre, because this is the solution for the future.”


Bookmark and Share

Verona, 07/03/2012

Register for the newsletter

Back to list »